Friday, March 9, 2012

Using Social Media For Pink Slime School Meals

Using Social Media For Pink Slime School Meals: More on my main blog, lunch tray, I get a pretty amazing background of the power of social media.

On Monday, the daily online edition reported that the U.S. Department of Agriculture bought beef for use in the National School Breakfast program, containing a total of seven million pounds of a substance known as "pink slime". For those unfamiliar with the pink slime, this product (officially called "lean beef trim") the production of beef, LLC, plant in South Dakota. BPI injects a mixture of vegetable oil and fat beef trim (previously used only for pet food and rendering rather than human consumption) with caustic ammonia in an attempt to remove E. coli and salmonella. (Because of where the waste comes from the carcasses of cows, they are more likely to be contaminated with pathogens than other types of meat).

After the devastating practice of BPI statement in the New York Times in December 2009, after which the graphic display of pink slime Jamie Oliver in his "Food Revolution" show last summer, it has been a growing consumer interest in the use of suspensions grown in food. For this reason, fast-food chain McDonald, as King, Taco Bell and Burger agreed to abandon its use in food.

I wrote about the pink goo for lunch tray in 2010 ("Burger, please, keep the extra ammonia and stick E") and I thought then that the U.S. Department of Agriculture decided to put an end to its use in school meals. But I was obviously wrong, as history clearly every day.

I was outraged by the fact that children in U.S. schools serve a dubious product safety - and it is not even considered fit for human consumption in the recent past - so I decided to Change.org petition to start my first on this issue. I posted a link on the set lunch on Tuesday morning, he shared on Facebook and Twitter, and then left home to go to my day.

You can imagine my surprise when several hours later, a petition was collected over 600 signatures. By evening it had reached 1,000. To date, nearly 3,500 people have signed - and increases the number of minutes. At the same time, I was interviewed on the subject of two news channels here in Houston, the petition was mentioned in the blog, Washington Post, and requests for more interviews coming

I was so pleased with the enthusiasm, and we hope that readers of the report Spork to consider signing and exchange, as well as the application. And if you want more information about why the pink dirt does not belong on the food tray of our children, please read this excellent article Tom Philpott today.

Before signing, I would like to note that while this blog HISD school food, I do not know that the meat is served to students of Houston has a pink slime. In fact, because the federal government does not require labeling on ground beef, it is very difficult for any area to know whether they would use beef contains this substance.

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