CBS Outdoor and the Integration of The New MTA Transit Signs of Violation of the Entrance to The Subway

CBS Outdoor and the Integration of The New MTA Transit Signs of Violation of the Entrance to The Subway: CBS Outdoor, the world's leading provider of advertising outside the home, and the New York MTA, operator of the world's largest transit systems, installed a new network of 100 state-of-the-art digital displays in New York City Transit subway stations around the entrances of Manhattan. In addition to these new digital networks, significantly improves the ability to communicate with millions of passengers every day, but also emphasizes an innovative approach to CBS Outdoor transit advertising business, where he proved himself a leader of industry.

Installing a new network dashboard city became fully operational on February 28, consists of 100 double-sided poster. Both sides of including paid advertising, and on the opposite side of the entrance station also includes information about the passengers, including route changes and other important messages from the MTA.

"We are very pleased to launch this project with our partners in the MTA", says Rich Ament, senior vice president of business development. "In addition to these screens mark a huge step forward in the ability to communicate with the MTA customers in such a way, in real time, at the opening of one of the busiest transit system in the country for advertisers looking to reach this audience. At the same time, this project demonstrates once again CBS Outdoor commitment and experience in managing the advertising system in transit through the country, and enhances our ability to start the screen's most technologically advanced and creative digital media outside the home. "

"These panels provide the city as a dynamic platform for advertisers, as well as the ability to communicate with our customers," said MTA senior director of corporate and internal communications, Paul Fleuranges. "The screens provide additional income MTA and will soon be able to provide information in real-time services to our customers before they get to the platform."

On CBS Outdoor

CBS Outdoor is one of the largest media companies outside the home in America (USA, Canada, Mexico and South America) and has a significant presence in Europe in the UK, Ireland, France, Italy, the Netherlands and Spain. In traditional open and transit advertising properties, this division gives advertisers and the breadth of the vast geographical scope and depth, providing many opportunities for dialogue on key markets. For more information, visit www.cbsoutdoor.com.

SOURCE CBS Outdoor

Read more here: http://www.sacbee.com/2012/03/15/4340475/cbs-outdoor-and-mta-integrate.html#storylink=cpy

 

 

 

 

NCAA Tournament Scores live Update: 2012 March Madness Begins on Thursday With a Full Schedule

NCAA Tournament Scores live Update: 2012 March Madness Begins on Thursday With a Full Schedule: Pencils down. Brackets to the front of the room. NCAA Men's Basketball Tournament in 2012 is going to start. Number 1 overall seed Kentucky and suddenly the UN-Fab Syracuse Orange mark the first full day of the tournament schedule.

While the Hilltoppers of Western Kentucky and Vermont Catamounts, make sure that the tournament is open earlier this week in Dayton (while the Mississippi Valley State will insist on these revenues were simply unexplained fever dream of the British Prime Minister David Cameron), the IT guys operates office pool can be found on that day we all have to start paying attention.

So, let's get started.

We have 16 games set to tip a Thursday and the same time on Friday. How long do you allow this to work? Not much, according to business consultant Challenger Gray & Christmas Inc., the company believes that the financial losses caused by distracted workers during the tournament from 2011 to 192 million dollars.

Tip-off between the number 6 Murray State and number 11 in Louisville, Colorado until the Final Four in New Orleans, we'll bring you live updates on all the machinations of the madness of production in the 2012 Tournament NCAA.

Click here to see a graph of a cycle of so-called second (again, that "four firsts" that some teams may want to forget .. cough .. Ion) to be held on Thursday and Friday. And, please, please, print monitor support your choice. Of course, you can also check out our interactive graphic to follow the tournament all the upcoming games and past results.